Beauty

1. Ensure that inclusion efforts come from all levels of the company—with a 360° view.

• Internal: Company culture, leadership, and individual contributors

  • Leadership needs to drive accountability

  • Address biases and where they came from 

  • Inclusive practices need to be embedded in all aspects of the company

    • HR/hiring

    • Learning development

    • Diverse C-suite executives and leadership team

    • Consistent actions

• External: Customers and experience

2. Consider a variety of community and identity groups.

• BIPOC

• People with disabilities

• Gender identity

• Age

• Socio-economic

• Neurodivergent

• People with illnesses

3. Consider all elements of the experience—including packaging, longevity, retail environment, online experiences, and advertising.

• Packaging: will people with physical disabilities be able to open and use the product?

• Longevity of product: Does the product expire quickly and thus require frequent purchases?

• Storefront: is the layout feasible for all people to move around with ease?

• In-store: are employees trained to be inclusive from a customer standpoint? Are beauty consultants able to make positive and helpful recommendations for all people?

• Online: is the website easy to use and W3C accessibility compliant

• Advertising: Are all people represented?

4. Proactively address the ways beauty can be misrepresented.

• Ad campaigns that show bias

• Extreme personas, including surgeries, eating disorders, bleaching skin

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